What is Keyword Research?

Keyword research is one of the cornerstones of Search Engine Optimization (SEO). Selecting appropriate keywords will allow your website to rank higher in search engines and gain more clicks from visitors. In order to do this, it’s necessary to identify which ones your audience is searching for using various tools – some free and some paid – available on the market today. Keyword research should be an ongoing process undertaken on an ongoing basis.

Keyword Research

Keyword research refers to determining what words or phrases your target audience uses when searching search engines for products, services, information or answers. A keyword can be single words, phrases or even questions; knowing this can help shape content strategy more efficiently by targeting customers more directly.

Keyword research should not be overlooked when creating an effective digital marketing campaign and should remain a top priority for any business or brand looking to drive more traffic and improve visibility on search engine result pages.

Beginning your keyword strategy requires first analyzing the rankings and keyword strategies of your competition. This will give you an idea of which keywords work well and how they optimize their content, as well as any opportunities to target additional keywords not being targeted by them.

Once you have your list of keywords in hand, it is crucial that they are filtered according to search volume and difficulty in order to establish which ones are most popular and likely to drive clicks onto your site. Furthermore, sorting by topic allows you to create more relevant content while targeting the appropriate keywords for your business.

If you need help getting started, SEMrush provides a user-friendly platform with free trials available that will show various data including search volumes per month, average competition levels and more.

Group your keywords according to search intent for optimal content creation and increased conversion rates. A spreadsheet can help by showing all related keywords at once in alphabetical order below the main ones.

Use a tool that allows you to generate a keyword map. This will allow you to see visually all of the keywords associated with your website and how they’re performing, and help identify any potential issues or content problems on it that need addressing.

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